The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands



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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Page: 337
ISBN: 0749454776, 9780749454777
Format: pdf
Publisher: Kogan Page


Brand Management/Strategy/Marketing in the luxury goods/fashion/entertainment sector or 2. It provides a very good introduction to the concept of luxury fashion explaining how marketing rules are used in the marketing of luxury brands. Note: This paper was produced as part of the author's undertaking of the International Marketing Management: A Strategic Approach module delivered by Dr Vishal Talwar in the Lent term in 2010 within his course of studying in the MSc in Management, Organisations and Likewise, companies such as LVMH are adopting various sustainability strategies and practices to embrace the emergence of a socially responsible consumer in the luxury goods market (Gonzalez, 2009). Your Price: $31.25- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Their motivation to buy these luxury brands has its roots in the more complex Confucian values and demand for social recognition, and the growing influence of Western values… Luxury market in The general believe is that China's auto sales in 2009 will continue growing from the 9.38 million units sold in 2008, break the 10 million barrier, and overtake the US as the world largest market (LI, Fangfang, GONG, Zhengzheng, and XIAO, Ma, 2009). How Luxury Brands Can Reinvent the Customer Experience. The total luxury market is estimated to reach just over $250 billion by 2013. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. After school I would like to do one of two things: 1. Go into the brand management practice or innovation practice of Bain/BCG. Senior Vice President, Sales & Marketing. Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. Jean and Vincent explains the inner building blocks of what Luxury is, from a functio-emotional perspective. A brilliant book for anyone that need to understand the Luxury Market.

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